Humility
We’re not afraid to be vulnerable and to take the risk to fully trust others, building them up and putting them first wherever possible.
Brand overview
Our vision
A society that values all people and ecosystems.
We seek to address both immediate and long-term challenges to build a sustainable, prosperous and inclusive world for future generations.
We pursue equity, justice and equality in all aspects of society. We strive for a more just and balanced world, where opportunities, resources, and benefits are distributed fairly.
Our mission
To forge a fair future.
The world is beset by complex challenges, but we are passionate about tackling the root causes, rather than merely addressing the symptoms.
To do this, we take a systems-led approach to persistent problems — such as gender inequality, ocean pollution and marginalised communities — and analyse the structures and dynamics that shape them.
When we see how different factors are connected, we can devise ways to break down the systems that hold those problems in place, creating long-lasting impactful change.
Our values
Our values underpin everything we do. They are deeply embedded in our ethos and embodied by anyone who represents us. They continuously challenge and inspire us to do better. Each is of equal importance.
Courage and determination
We never, ever give up and believe that with our partners we can achieve what others cannot.
Empowerment
We take considered risks with a solid Plan B and entrust in our partners to do the same.
Enthusiasm
We’re positive and energetic, knowing that out of every setback is the seed to an equal or greater opportunity.
Family
We demonstrate respect and embrace differences in others, ensuring we always support one another.
Frugality
We’re always on the lookout for the pathway to save money, save time, reduce schedules and increase value.
Generating ideas
We know that a seemingly crazy idea has the power to change the world - so we’re innovative and unafraid to share our ideas with others.
Integrity
We say what we mean and mean what we say and act with integrity when we display all of our values, all the time.
Safety
We always plan to ensure we are acting for the well being of ourselves and those around us.
Stretch targets
We are driven by always being uncomfortable with our level of challenge, striving for the next target that is out of reach.