Our architecture

Minderoo Foundation has a hybrid brand architecture to balance the needs of all the brands we are associated with. This approach allows us to more easily build brands that can be endorsed by or distanced from Minderoo, and allow us to easily divest brands where appropriate and efficient.

The most tightly coupled brand relationship Minderoo has is with Walk Free, a body of work within the Gender Equality focus area, that has considerable recognition and equity in its own separate brand.