Our imagery

Photographic imagery is a great opportunity to engage an audience. We have three principles when commissioning or sourcing photography.

Natural portraiture

Avoid overly posed and smiley subjects, and try to capture genuine emotion. Use the subject’s surroundings to create a dynamic composition whilst maintaining the focus on them.

Out in the world

The majority of our photography should be set in real life situations. Avoid studio photography where possible.

Details

Alongside portraiture and real life photography, look for interesting detail shots and crops. This creates a unique and intimate view of the subject.

Examples: Do use

Examples: Do not use

Usage rights

We are only able to use images in our work where we have a licence and permission to use the image. We may also need a talent release from any people featured in the photo in order to use it.