Our logo

Our logo is inspired by badges from social movements – a bold and courageous stamp that marks our commitment to take challenging and decisive issues head-on.

Our logo uses our two primary colours. It is recognised by its horizon line. Align this to other elements on the page for emphasis.

Main logo

 

 

Digital / small form factor logo

Mono logos

Correct use

Minimum size

To ensure the logo maintains its visual impact, do not go any smaller than 80 pixels wide. When using the logo be careful not to make it too large in the design, keeping in mind that it needs to look like a badge.

Mono logos

If essential, the mono logos can be displayed. Utilise rarely.

Clear space

The formula to determine clear space is defined by the height of the logo which is referred to as x. A margin of clear space equivalent to 0.25x is drawn around the logo to create the invisible boundary of the area of isolation.

Small-use version

This version should be used when the logo needs to appear below 15mm or 80 pixels.

Incorrect use

Do not vertically or horizontally distort the logo. Ensure the logo frame is always equal in length and width.